News

DFDS acquired Norfolkline

Norfolkline + DFDS Lisco = DFDS Seaways

DFDS announced the completion of the acquisition of Norfolkline through the subsidiary DFDS Tor Line Holding AB (”DFDS AB”). On 17 December 2009 DFDS and DFDS AB entered into a conditional agreement to acquire Norfolkline from A. P. Møller - Mærsk A/S. As part of the integration of DFDS and Norfolkline the brand architecture has been simplified. ”DFDS” will be the combined company's master brand. In addition comes two new brands for the divisions: ”DFDS Seaways” for Shipping Division (with DFDS Lisco and Norfolkline) and ”DFDS Logistics” for Logistics Division. All activities, including ships and transport equipment, will use these brands going forward. Simplifying the brand architecture will strengthen DFDS' visibility and profile towards customers and other stakeholders as Northern Europe's leading sea-basedtransport network. The simplification also entails advantages concerning efficiency and costs.
The merger means, DFDS now have routes departing from most of Northern Europe including Ireland, Northern Ireland, Scotland, England, France, Belgium, Holland, Germany, Denmark, Norway, Sweden and Lithuania.